The Marketing Situation of X Infotech Research Paper

The Marketing Situation of X Infotech - Research Paper Example X Infotech services are sought after by a host of customers, in different sectors, as Mainframes have applications everywhere. Installing a new server costs around $100,000, with storage solutions costing extra. Naturally, most customers of the firm are company representatives or startup businesses. The company needn’t bother about Age and psychographic information about its customers, as most of them are young geeks looking for a foothold entry into new business models. Most orders are placed online, or through customer calls Monday to Friday. Maintenance of systems is a major priority, as Mainframes systems are subject to command failure, or allied shortage. For this purpose only, the company hires trained, experienced technical staff on a per-request basis, and is gradually expanding its scales. The core philosophy of X Infotech is â€Å"commitment to customer needs†, for which it is continually striving ahead. One new emerging area is the dot com boom. Many start up s rely on highly-secure 128 K encryption devices, to facilitate payment options on their websites, thanks to the arrival of e-commerce. This calls for enormous space in the server area. As mentioned in the Boston Matrix, this falls under Question Marks, and it has become the most significant business for IBM vendors. After initial installation, a large number of controlling applications in Mainframes can be configured online. All the customer has to do is, log on to numerous vendors which understand the particular script in which the programs have been initialized. Naturally, low-cost vendors from India are an attractive option to several cost-conscious customers, and it’s not good news for X Infotech, who need to do their homework well, if not willing to be eaten by trouble brewing abroad.