Advertisement Impact on Consumer Behavior A Case Study of Bank of Que

Question: Advertisement Impact on Consumer Behavior: A Case Study of Bank of Queensland. Answer: Introduction: The modern business world is facing a cutthroat competition in every section of its operation. The idea of advertisement has introduced and utilized by the marketers to make the people aware of the products and services he is offering with the aim of obtaining a competitive advantage. Now if the idea of consumer behavior can be discussed it can be discerned that, it is a study of the consumers buying behavior. It is a prerequisite of the marketers to know the consumer choices as well as the behavioral pattern. It helps them to modify their products and services according to the market demands. As discussed by Hastings et al. (2013), here, the advertisements play a significant role. By proving information and promotion of the existing offerings of the marketers, they manipulate the choices of the customers. Advertisements can be identified as the means of communication between the users and the service providers. By this effective communication channel, the marketers influence the consumers to buy their products or services. Therefore, it can be identified that the banking sector can also utilize this strategy of advertisement to influence their target customers to direct their financial endeavors in favor of this sector. Within the short span of this study, the researcher will explore impact of the advertisement on the consumers behavioral pattern in the context of the old and prominent bank, Bank of Queensland of Australia. Here, the researcher will conduct the study to explore the impact of the advertisement of the customers behavioral pattern of the Bank of Queensland of Australia. Problem statement: As opined by Valarmathi and Murugan (2014), advertisement plays a significant role in altering the consumer choice and perception regarding a certain product or service. Analyzing and understanding the pattern of impact of the advertising strategies on the consumer buying behavior can be helpful for the markets to obtain a significant competitive advantage. As opined by Prabakaran (2012), the consumer behavioral patter can significantly altered by the advertising strategies and thus the expected behavioral pattern can also be trained to them. Now, in this global world of business, the banking sector is also facing huge competitive challenges. Therefore, it has become important for them to communicate with the customers with more diligence (Abel Le Roux, 2016). Here, the strategies of advertisement can be helpful for them. As opined by Ong and Ong (2015), it is important for the modern banks to remember the global competition and develop a well-structured promotional policy to be accepted by the consumers. Now, the topic of impact of the advertisement on the consumer behavior is not a rare one. There are a number of studies and literatures on this particular topic. Despite this fact, it cannot be ignored that, such studies on the context of banks, especially the Bank of Queensland are hard to find out. This lack of available information regarding this particular issue has motivated the researcher to conduct this study. This, study will be helpful in exploring the relation between the advertisement and its effect in altering the behavior of the consumers in the banking sector, especially the Bank of Queensland. Research objective: The research is dedicated to explore the impact of the advertisement strategies on the consumer behavioral patter. The objective of this particular research work can be identified as follows: To identify how the strategies of advertisements have influenced the behavioral pattern of the consumers of the Bank of Queensland of Australia. To use the research outcomes to improve the business of the company Literature review: Background of the study: As opined by Al-Alak (2014), the term Advertisement has its origin in the word ad vertere. It is a Latin word which means to turn toward. Hence, it can be identified that the core importance of the strategy of advertisement is to alter the consumer demand and behavior pattern. As discussed by Hastings et al. (2013), advertising and promotional activities affect the consumer behavioral pattern in a number of ways. It is a prerequisite for a company to identify the behavioral pattern of the existing and the potential customers to be valid in the market for a long run. Therefore, it can easily be identified that communicating with the customers in a strategic way will be instrumental in exploring the customer perception, knowledge and the demand pattern. As stated by Bratu (2013), Advertisement is the excellent way of communicating to the customers. Advertising can be helpful in providing information the consumers about the brand. As discussed by Schudson (2013), the idea of consumer behavior can be designated as the study, which aims to analyze the manners and pattern of choice, use and disposition of the products and services and the related experiences of the organizations, individuals or groups. This buying and using behavior pattern are typically instrumental in determining growth pattern of the business organization. Therefore, in order to satisfy the needs the companies try to gather data about the customer behavior and to manipulate this behavior pattern, they use the strategy of advertisement. The negative impact of advertisement: As discussed by Lohtia et al. (2013), the impact of advertisement on the customer behavioral pattern is manifold. This impact of advertisement can both be good or bad in terms of the social values. As opined by Saeed et al. (2014), the marketers use the strategy of advertisement with the aim of providing information about the market existence of their product. It makes the consumers learn about the new products and services, which are available to them. Here, the marketers only provide the facts without hoping for sanction or disapproval from the customers. However, by providing such information they increase the knowledge of the customers about brand verity and thus try to influence the selection pattern of the consumers. As opined by Verma and Singh (2014), advertising has some significant influences on the consumption quantity of the consumers, as well as sales volume of the companies. Advertisements are characteristically able to increase the sales figures and profit margin in the long run if done appropriately. As discussed by Javadi et al. (2014), to obtain this profit growth, attention for the product, association with the consumers, memory of the brand name, the marketers follow the strategy of advertisement. As discussed by Asghar et al. (2015), in this global trend of integrated economy, the advertisement is changing the consumer behavior pattern in a drastic way. Now in the modern world of business the strategy of advertisement is alternating the need and demand of the consumers. According to Srikanth et al. (2013), the multinationals are designing their advertisement in such a way that it is helping them to creating a need among the consumers of those products, which are useless for them. As opined by Schudson (2013), the advertisements are being instrumental in aggravating the demonstration effect. The advertisements in the modern business world are encouraging the consumers to fell discontented by their status quo and want more in life. As opined by Lohtia et al. (2013), often it can be discerned that in the advertisement, the marketers present their product in an embellished manner. They assure their product to be the best. However, it leads the consumers to a fraud. With the help of such tall claims and false representation, compel the customers buy those product, which will actually not going to satisfy their needs. In addition to this, the advertisement is actually promoting the idea of materialism and consumerism. As opined by Prabakaran (2012), the a dvertisements are altering the consuming choice of the consumers as well as the values of the society. (Source: Javadi et al., 2014) The positive impact of advertisement: On the other hand, a number of researchers have identified some positive impacts of the advertisement on the consumer behavioral pattern. As opined by Ong and Ong (2015), the by providing the information regarding the product pattern and the specific offerings the advertisement provides the consumers the democracy of choice. It promotes a wide multiplicity of lifestyle and choices available to the customers and let them choose the option that they find best. It helps the consumer to direct their consuming behavior to a better product. In addition to this, as opined by Javadi et al. (2014), as the advertisement influences people to consume more, it helps the production mechanism and thus leads the country towards an economic advancement. As opined by Bratu (2013), the advertisements are also being helpful in promoting social benefits. In the context of the socially backward countries, the advertisements, which are made in the western world, promote the culture of free and open society. It helps the societies to dream for the betterment of its fabrics. As opined by Srikanth et al. (2013), as the advertisements has the influence in creating the new behavioral pattern among the customers the advertisements which are intended to promote a good consuming habit, will be instrumental in creating superior buying habits. Research gap: When executing the research, the researcher has faced a number of issues that can be identified as gap in this research. It was very difficult for the researcher to consult any theoretical model regarding this topic. In addition to this, the prior research works have not provided much information about the customer behaviour and its co-relation to the advertising strategies. Therefore, the consulted information regarding this topic is remotely relative. These gaps can reduce the integrity and credibility of the research. Research questions: The researcher for the successful completion of this research project has developed the following research questions. The answers of these questions will be sought with the help of the collected and analyzed data of the project. The questions are: How the advertisements influence the consumer behavior? What are the employed strategies of advertisement of the Bank of Queensland? Do these followed strategies change the behavior of the consumers? How these followed strategies of advertisement has influenced the behavioral pattern of the consumers? Hypothesis: Based on the selected research problem the following hypothesis can be outlined which the proposed project is going to test in the course of this research work. H (1): Null Hypothesis: The advertisements do not have any impact on the consumer behavioral pattern. H (2): Alternate Hypothesis: the advertisements have its impact on the consumer behavioral pattern. Research Methodology: A research methodology comprises a number of relevant methods. However, to collect the germane data for the exploration of the answers of the research questions, the best-suited method has to be selected. For the successful completion of this research project, the researcher has chosen the quantitative research methodology. As opined by Neuman and Robson (2012), the data collected by the quantitative research methodology are more likely to be generalized. Hence, this decision of conducting quantitative research will be helpful for the researcher to collect a general idea about the impact of advertisement on consumer behavior in the banking sector. As discussed by Pretorius et al. (2016), this particular research method will provide the researcher more specific data than a qualitative research methodology. As opined by Walter and Andersen (2013), this particular research methodology restricts the boundary of the data collection and the knowledge. Therefore, the researcher has decided to conduct a thorough study of the related journals and articles. However, this particular research method will help the researcher to collect data which will be easier to test the set hypothesis of this study. The variables: For the completion of this particular research project, the researcher has to consider two different variables. They are as follows: V1 (Independent Variable): Advertisement is an independent variable in this research project. It is influential in the consumer behavioral pattern. V2: (Dependent Variable): Consumer behavior is the dependent variable in this project. It is influenced by the advertisements. Research process: Research process consists of a number of systematically outlined steps. As opined by Pretorius et al. (2016), it is a prerequisite for a researcher to chart down the strategic steps pragmatically to avoid the confusion in the research work. This particular research work will also follow such a systematic approach in its progression. With the aim of completing this project, the researcher will initially identify the problem area. Thereafter, in the second stage, the researcher will set the objectives and the research questions those are to be answered by the process of this research. In the third step, the researcher will study the existing literatures and the prior research works on this particular topic of this research. Next, the researcher will execute the step of data collection. Here, he will collect the valid and reliable data with the help of the survey method and consulting the prior research works and other related articles and online sources. In the fifth step, the researcher will analyze and interpret the data with the help of the flow charts and other tools. Then in the final stage, the researcher will conclude the result or outcome of the research and provide the relevant and factual suggestions for the improvement of the Bank of Queensland. (Source: Pretorius et al., 2016) Data collection and analysis: The idea of data collection can be identified as one of the major issues in a research projects. The process of data collection comprises both the primary as well as secondary data collection method. Hare for the successful completion of this research project the researcher will collect data both from the primary and secondary sources. As opined by Zink (2012), by opting for both the primary and secondary data, a researcher opens a door for a comprehensive understanding of the selected scenario. However, in the process of data collection, the researcher will consult with the websites, books, journals, etc. for collecting the secondary data. In addition to this, the researcher will also conduct a quantitative research method by collecting the data from the primary sources as well as the secondary sources. In the given context, the researcher will conduct an extensive survey for the successful completion of the research objectives. As opined by Volet and Vauras (2013), the survey process will be the best suitable tool, as it is relatively easier to administer and the data collected by this particular method are easier to interpret. For the completion of this survey process, the researcher will also construct a well-structured questionnaire, which will be helpful in collecting the relevant and specific data by eliminating the scopes of collecting irrelevant information (Pfefferbaum et al., 2014). Here, the researcher will select his/her respondents from the employees, managers, and customers of Bank of Queensland. The researcher will also crosscheck the collected data with the existing literature and the research topic. The researcher will conduct his survey among ten employees, 3 managers and 15 customers of the Bank of Queensland. The researcher will follow the random sampling method for this selection (Zink, 2012). After the completion of this data collection method, the researcher will follow the step of data analysis. Expected outcome of the research: Research outcome is a broad range of knowledge acquired by the researcher at the end of the study. However, the concept of advertisement and its due effect on the consumer behavior is not a not a rare topic to be discussed. A number of prior studies have been done on this particular issue, they are credible enough to be consulted, and most of them have suggested that the advertisements have some significant effects on the consumer behavioral pattern, if utilized properly. Therefore, in the context of this particular research work, it can be expected that the research will establish a strong connection of the consumer behavioral pattern of the Bank of Queensland and its employed strategy of advertising. The researcher expects that the research will explore how this strategy of advertisement has changed the behavioral pattern of the consumers of the Bank of Queensland. Contribution of the research: This, study will be helpful in exploring the relation between the advertisement and its effect in altering the behavior of the consumers in the banking sector, especially the Bank of Queensland. The outcome of this study will contribute to the market expansion and alteration of the financial behavior of the people of Australia. In the context of the Bank of Queensland, this study will contribute to strengthen the consumer popularity and acceptance of the bank among the people of Australia. The outcome can also be generalized and used to improve the customer communication of other banks. Conclusion: In conclusion, it can be said that the selected topic is a germane and pragmatic issue to conduct an extensive research. It will be helpful in identifying the factors, which motivates people in advertisements. As banking has a significant influence in the economy of a nation, this research will helpful in improving the customer engagement in this sector. With the help of this research proposal, the researcher will be able to attain the objectives of the research with pragmatic and structured guidelines. Gantt chart: (Source: Neuman Robson, 2012) Here, with the help of this GNTT chart, a probable idea of the time for every stages of the research work can be identified. The researcher hopes that the whole process of the research project will be completed within 14 weeks from its start. References: Abel, S., Le Roux, P. (2016).Assessing Banking Sector Competition in Zimbabwe Using a Panzar-Rosse Approach(No. 599). Al-Alak, B. A. (2014). Impact of marketing activities on relationship quality in the Malaysian banking sector.Journal of Retailing and Consumer Services,21(3), 347-356. Asghar, W., Abbasi, M. N., Zafarullah, M. (2015). Impact of Advertisement and Sales Promotion on Consumer Cognitive Buying Behavior: A Study of Low Involvement (FMCG) Products.Pakistan Journal of Social Sciences (PJSS),35(2), 585-598. Bratu, S. (2013). The Impact of Political Advertising on Individual Vote Choice.Geopolitics, History and International Relations,5(1), 124. Hastings, J. S., Hortasu, A., Syverson, C. (2013). Advertising and competition in privatized social security: The case of Mexico.NBER working paper, (w18881). Javadi, M. H. M., Allameh, S. M., Poursaaedi, A. (2014). Analyzing the Impact of Brand Equity and Advertisement on Customers Loyalty in Isfahan City.International Journal of Academic Research in Business and Social Sciences,4(3), 261-269. Lohtia, R., Donthu, N., Guillory, M. D. (2013). The impact of advertising, trustworthiness, and valence on the effectiveness of blogs.International Journal of Electronic Marketing and Retailing,5(4), 317-339.

Ideas, Formulas and Shortcuts for Reviews of Term Paper Writing Services

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Essay on Topic A Picnic Party

Essay on Topic A Picnic PartyYou can start an essay on a topic a picnic with this article. The objectives of the people who take part in a picnic are many and varied. They may not only be there to enjoy the company of others but may also be participating in an event to celebrate. The event may be a party to give thanks to God for any gift received or to also give thanks to the guests for coming to a picnic.These parties are usually held at someone's home or one's property. In this case, it would be possible to have a party theme. The theme could be based on a favorite television show, movie, etc. A theme for a party would be, say, Star Wars. The theme could be also based on a theme that relates to anything on the TV series.Each theme would be developed by the group responsible for planning the party. A theme a picnic party is one way to add excitement to a picnic. If you are thinking of how to write an essay on a topic a picnic party, read on and learn more about some fun ways to add a little bit of fun to a picnic party.For starters, it would be a good idea to set up some outdoor decorations that will help the guests to create the mood for the entire event. A few balloons and a marquee banner can help make the evening more fun.It is also a good idea to begin the party early so that the guest will arrive to your party early. With the change of time zones, there is no reason to leave a party that has been planned months ago when your guests have been waiting for you all day. Plan to move the picnic to the afternoon or start the party later, but don't move the party earlier if your guests are late because the people who plan a party will do the best they can to make sure that everyone who attends will enjoy the event.To keep the activity going, have plenty of food at the party. One can set up a buffet that will serve sandwiches, cookies, dip, crackers, pies, fruit, and other goodies that can be enjoyed with friends and family members. Many people will find that a good deal of conversation can be had during the meal.Essay on topic a picnic party should also have some theme games. You can have a quiz contest and even a picture finish. Good prizes can be given to the winners of these games. You can also buy some games that you can set up for guests who want to participate.Theme a picnic party can be fun because there is an unlimited amount of activities that you can organize. So have fun and have a great time at a picnic.

Writing a Conclusion for a Narrative Essay Guide

Writing a Conclusion for a Narrative Essay Guide Most Noticeable Writing a Conclusion for a Narrative Essay Your essay may have a happy or sad ending, based on your story. It is based on your personal narrative, therefore, don't forget to add your voice and sensory details in it. If you're reflecting on the entire narrative, you must go into greater depth than simply mentioning you learned to fix problems. The narrative is extremely personal, and that means you should underline the importance of the ongoing events for your identity. Key Pieces of Writing a Conclusion for a Narrative Essay Do not mean it is cumbersome. It is impossible to compose a perfect essay from beginning to finish in 1 go. Personal narrative essays are about personal experience that's presented in the very first individual. Critical thinking is needed! Speaking of narrative essays, you will need to stay in mind that you're telling a story. The introduction provides the reader an image of what you' re going to speak about. You may even look at starting your narrative by presenting your audience with a question they can ponder as they read the remainder of the paper. The Writing a Conclusion for a Narrative Essay Cover Up There's, naturally, a limit on the variety of pages even our very best writers can produce with a pressing deadline, but usually, we can satisfy all the clients seeking urgent assistance. In order to construct a logical chain, you are in need of a plan of writing. In order to create your essay more impactful, it is necessary to pay careful attention on how best to start it. The narrative is just one of the four most common kinds of essay you'll certainly encounter in your life for a student. Ok, I Think I Understand Writing a Conclusion for a Narrative Essay, Now Tell Me About Writing a Conclusion for a Narrative Essay! Completing a paper may be time-consuming practice. The very first step in writing a narrative essay is to make an outline. You shou ld start your work with the analysis of the topic, on the grounds of the analysis of the subject of the essay, you opt for the material, the key facts, and the crucial points of your paper. Also, it's the last phase of the writing. Every precise detail matters if you would like to assemble an excellent narrative essay. When it regards narrative essay topics, there are a number of things you have to take into consideration. When it's a lengthier paper, a great place to begin is by looking at what each paragraph was about. The relevance to the principal statement you make should be quite clear. Using Writing a Conclusion for a Narrative Essay A narrative essay isn't just an overview of your experience, but in addition it gives your thoughts on the background you're depicting and enables your reader to produce a conclusion. After you have grabbed the interest of your readers, now you can begin your story. At the very minimum, you want to provide your readers a bit of writing t hey will certainly enjoy. An excellent essay start will certainly make certain the readers are absorbed right from the start. When you're writing an excellent conclusion paragraph, you have to consider the major point you want to have across and be sure it's included. Your essay should have a very clear introduction, body paragraphs that are not just sequential, but in addition transitional, and an ending that leaves the reader with something to consider. The conclusion is just as critical as the other sections. Your conclusion can go past the confines of the assignment. A narrative essay is the kind of essay in which you share your own personal expertise in a creative and engaging way, just enjoy a great story. Slavery was one of the clearest ones. Understanding Writing a Conclusion for a Narrative Essay After all, it may be poisoned. An outline is a significant part and it can help to organize and structure the key ideas. Creating an outline is a significant portion o f an excellent narrative essay. Writing a Conclusion for a Narrative Essay Fundamentals Explained You will receive a fresh look at your writing. Narrative writing is easily the most simple type of work. Writing events in a chronological manner is the most essential element to remember when writing a narrative essay. Developing a lengthy, well-thought-out bit of writing is no easy job. The Tried and True Method for Writing a Conclusion for a Narrative Essay in Step by Step Detail Understanding how to begin a personal narrative essay gets easy. Therefore, the reader wouldn't bear in mind the important points in the essay as such. To start with, let's take a close look at narrative essay definition. The True Meaning of Writing a Conclusion for a Narrative Essay Therefore, when you ask How to compose a narrative essay, you ought to think of a story you need to write about and select the most exciting concept for the thesis. One or more of these strategies might help you com pose a productive conclusion. One of the most typical strategies for concluding a narrative essay is to compose a summary, including brief statements of the principal points. To compose a narrative essay step-by-step, you require an outline for your essay. You will need to recognize that conclusion isn't merely a very simple overview of evidence you've provided in your principal region of the essay. The conclusion should include a synthesis or a succinct summary. It is one of the key parts of the narrative essay. The last point to observe is the best way to compose a conclusion for an expository essay. 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Now you are aware of how to compose a narrative essay. Without any of them, you can't compose a very good narrative essay. Writing a great narrative essay could be difficult but it isn't not possible.

How Do I Write An Essay That Meets The Grade?

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Examine Lawrences use of the theme of journeying in his later poetry Essay Example

Examine Lawrences use of the theme of journeying in his later poetry Essay By this time, Lawrence was in the last year of his life. He was expecting to die, but he had no religious relief in an afterlife he severely doubted the Catholic religion in which he was brought up. The poems from Last Poems are his way of reassuring himself that death is simply another stage in the journey through life. He was fascinated by the Ancient culture, especially the Greeks, and transformed their mythology and beliefs into his own religion and belief in an afterlife.In The Ship of Death Lawrence is focusing on the Egyptian idea of the dead travelling by a ship of death to their next life. The people journeyed on and had an afterlife. In ancient Egypt, bodies were buried with goods that they expected to take with them on their journey:with food, with little cakes and wine, A little ship, with oars and foodand little dishes, and all accoutrementsIn this way, the people had a means of preparing themselves for death. Death was thought of as neither happiness nor torture, but a natural continuation of life. The Egyptians were prepared and had a strong belief in their next life. D.H Lawrence longed to know what was ahead of him, but as he had no clear idea ( the long journey towards oblivion), he could not prepare himself fully. In this poem, he sees the journey of death as something frightening, grim frost, bruised body, our soul cowers naked, the long and painful death. But he also realises that it is a necessary part of life, and he tells us that:We are dying, we are dying, so all we can dois now to be willing to die, and to build the shipIt is as though there is no hope anymore, so he has to face up to the unknown journey that is inevitable.The ship sails on the dark and endless ocean of the end, implying that he sees the journey as an ongoing one, into eternity. However, there is a paradox in the poem: towards the end, the ship sails out of eternity and out of oblivion. Perhaps Lawrence feels that, for those whose faith is strong enough to withstand t he dark flood, the grim frost and the painful death there is an afterlife, but for those whose faith is weak, It is the end, it is oblivion. It has parallels with the Biblical account of Noahs Ark, in which an ark is prepared by a man with strong faith, so that when the flood comes, he survives, but the other non-believer and sinful people are doomed. D.H Lawrence uses the same idea: that self-preparation is essential, O build your ship of death, for you will need it. Perhaps he is desperate to become a believer, so that he will not be doomed.In the final verses of the poem, the death-flood becomes the pink flood. The mood has heightened and Lawrence sees an alternative ending:and the frail soul steps out, into her house againfilling the heart with peace.He sees the soul as being the same entity as the human, but at a later stage in its development in the same way that a chrysalis becomes a butterfly,and the body, like a worn sea-shellemerges strange and lovely.The soul has found i ts resting place and the little ship wings home. The use of the word home suggests that Lawrence imagined the after-life to be in a place that he recognised, that he knew. In other words, here on earth. In The Ship of Death, the journey is a terrifying experience, but at the end of it, one can come out of oblivion and find peace.However, later on, Lawrence begins to believe in a more natural type of journey, as he begins to look at the ancient Greeks way of life. The Greeks symbolise adventure and this is how Lawrence begins to view the journey of death. He retains the image of the ship and the journey throughout most of these poems, because the Greeks voyages provide him with a symbol for the journey of death. For example, in the poem The Argonauts, Lawrence envisages them as having lived on: They are not dead! The Argonauts, led by Jason, are still on their never-ending journey (following on from the theme of eternity in The Ship of Death), but for them, the voyage is a glorious o ne: Odysseus..steers the ship he is a Greek hero.

Awakening essays

Awakening essays The Awakening was a self description of Edna Pontellier. Edna went through a major transformation period during the book. Edna went from a being a housewife who was obedient to a strong independent woman with emotions that she no longer suppressed. Edna wants her own identity apart from her husband and kids. The rebelliousness of Edna is an example of her inter conflict. The Awakening is a prime example of a self vs. self conflict. The defiance of society along with wanting to be a good mother and wife was Ednas conflict within in herself. The Awakening took place in the late part of the 1800s during the reign of Queen Victoria. The views of how a woman should carry herself made the mold for this story. Edna is a Creole woman which means that her demeanor is to be elegant and graceful. This role stressed Edna out she had a personality that she needed to let out. In The Awakening Edna didnt feel comfortable around other women because she didnt except the role of the house wife. She wanted to be an individual , she didnt want to be the typical Victorian woman. Sometimes Edna would weep about the roles in her life that would often overwhelm her into depression. Edna Pontellier had a interesting view on motherhood that most other mothers didnt share. The view Edna had on having children was that it didnt fit her fate. An example of this when Leon , Ednas husband informed her that one of her sons Raoul had a fever. Its instinctive for a mother to check on her children when theyre sick, but this isnt so for Edna. Leonce had to practically make her get up and check on Raoul. Mothers u ...